BT to scrap traditional TV packages for more Netflix-style flexibility
In a bid to stay as flexible as Netflix and Disney+, BT is to scrap its traditional pay-TV packages and allow customers to pay for content such as Premier League football on a monthly basis.
Traditionally, BT has used its multibillion-pound portfolio of rights, such as highly-sought-after sports agreements like the Champions League, to force consumers into long-term contracts bundling TV packages with broadband and phone services.
BT is to start offering a range of new flexible TV packages, such as for sport or entertainment, that customers can add, or drop, on a monthly basis.
Marc Allera, Chief Executive of BT’s Consumer Division, said: "Being flexible is more in tune with how customers want to consume content in a streaming world.
“For example, the race for the Premier League title may be over in a few weeks and once that is done some viewers may prefer to spend their money on movie, or entertainment, packages. Or if families are going abroad on holiday in the summer they may want to switch off a sports subscription.”
BT’s bolt-on monthly packages run from £10 for entertainment to £40 for “Big Sport”, which includes the “best of BT and Sky Sports”.
To build or change a TV package, which can be done online without the need to ring a customer service line, consumers will need to sign up for a BT broadband package for up to 24 months. Rivals usually require customers to sign up to a broadband package and a minimum basic TV package.
In December, BT launched a monthly pass to allow sports fans to watch its content without a contract for the first time.