This Thing of Ours creates work to celebrate launch of its new website
This Thing Of Ours, a recently born London-based animation and design studio, is releasing a series of vignettes to celebrate the completion of its new website.
The brief the studio set itself was simple: “If This Thing of Ours was a thing, what would it be?”
TTOO has created three short animations that reflect some of its many sides as a studio. It decided to base the vignettes on random late-night telly.
Alex Robinson, Director of This Thing of Ours, said: “You know when you’ve been channel-hopping for 15 minutes solid, and things start getting weirder and weirder past channel 700? That.”
Ryan Walker, Motion Designer, This Thing of Ours, said, “We wanted to explore ways of combining 3D and 2D illustrated textures. Adding these extra layers always takes 3D renders to a new place.”
The inspiration for each vignette comes from a number of different places. The first in the series features the arrival of a “super cow”. Out of nowhere, in a field full of regular cows, the strange cow is clearly different from the rest - even down to its moo.
The second in the series is inspi red by the legendary Al Jolson performing his signature tune 'Mammy'.
The team thought it would be fun to create two characters with two sides that have been beautifully crafted. The vignette combines humour, bizarre visuals and interesting design with a twist of Al Jolson.
Finally, the third vignette idea comes from an old portrait painting seen on a wall in a pub. The team thought it would be fun to take an old-looking portrait and flip it to face the wrong way, instantly making you feel uneasy. The character slowly turns around revealing his face.
This Thing of Ours is part of the same family as Waste, the independent digital creative agency founded on the principle of cutting out unnecessary agency fluff in favour of urgency, expertise and a no-fuss attitude.
The agency experiments with CGI, cell animation, illustration and physical craft, with the ambition of pushing the creative process.