Digital Voices supports NHS campaign to move healthcare workers to the front line

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by Josh Peachey

YouTube influencer marketing agency Digital Voices has been hired by NHS Professionals to support its 'Stand Up, Step Forward, Save Lives' campaign.

The three-month campaign was set up to raise awareness of NHS Professionals’ COVID-19 Rapid Response service and attract more healthcare professionals back into the service.

Digital Voices is running the YouTube creator outreach for the campaign that also includes OOH, TV and social media paid-spend.

Jennifer Quigley-Jones, Founder and CEO of Digital Voices, said: “We are honoured to be working on the most important campaign of our lifetimes, recruiting staff back into the NHS at this time of national crisis.

"YouTube is the perfect medium to help broadcast the campaign’s message. It offers deep engagement and the opportunity to target the right audience at the right time, with record numbers of people turning to it during lockdown.

"We have been overwhelmed by the interest of content creators wanting to work with us to support this vital campaign in creative ways. Their ability to influence has never been needed more.”

It was launched last week to accelerate the staff bank registration process and move qualified nurses, doctors, final year medical students and other healthcare professionals to the front line as quickly as possible.

To reach these Health Care Professionals, Digital Voices has recruited YouTube creators whose audiences are either interested in medical education or heavily concentrated in the UK to access the right target audiences.

Creators will integrate the messaging into YouTube videos reaching the right target audiences of medical professionals in the UK. All the content creators are supporting the cause on a pro-bono basis. 

An example of one creator on YouTube supporting the campaign