Organic appoints television publicity specialist as Senior Consultant

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by Josh Peachey

Organic, the film & television PR arm of Target Group, has appointed senior television publicity specialist Christina Joyce as Senior Consultant.

Joyce has launched talked-about dramas including Hustle, Life on Mars, Happy Valley, The Night Manager and the Matt Smith / Steven Moffatt era of Doctor Who.

Target Group, Havas Media Group’s specialist culture, gaming, film and television offering, hired Joyce to strengthen the agency’s footprint within the UK and international television market and streaming space.

Former Executive Director at Premier PR, Christina was responsible for building and overseeing the agency’s successful Television department. 

Having left Premier in the summer of 2019 to set up her own agency, XXIV Communications, Christina has been brought on board by Organic, bringing with her over 20 years of experience and relationships, to grow and oversee the agency’s existing proposition and enhance their expertise in the television sector.

Of her new role at Organic, Christina Joyce said: “I have been fortunate enough to work with some of the industry’s most inspiring and creative TV execs over the last 20 years. They have helped television evolve into what I think is the greatest destination for first-class storytelling and as a self-confessed TV nerd, I couldn’t be happier. 

"When Caragh [Cook] suggested we join forces, I jumped at the opportunity to work with such an innovative and creatively driven team who are at the forefront of entertainment PR."

Christina has built a reputation for her strategic and creative approach with a breadth and depth of experience across corporate comms and full-service programme PR both agency-side and in-house, having started out as a publicist at the BBC. 

She has spearheaded a broad range of cross-genre campaigns from niche documentaries and children’s programming through to flagship entertainment shows.