Channel 4's former Chief Marketing Officer moves to Smart Energy

Josh Peachey's picture

Dan Brooke, Channel 4's former Chief Marketing Officer, has been hired by Smart Energy GB as the company's new CEO.

He will take over from outgoing CEO Sacha Deshmukh, who is moving on to become CEO of Unicef UK.

Until May, the energy company's Director of Finance & Operations, Alistair Gibbons, will act as interim CEO until Brooke takes over. 

In April 2019, Brooke left Channel 4 to run a consultancy.

Mark Lund, Smart Energy Chair, said: “Dan stood out from a very high quality field, for his leadership experience and skills, his expertise in consumer engagement across different consumer groups and in his passion for Smart Energy GB’s cause.”