Viewing figures for Love Island Winter Finale down 34% compared to summer equivalent

Josh Peachey's picture
by Josh Peachey
Love Island

A peak of 2.7 million people tuned in to watch the first Love Island winter finale on ITV2 on Sunday night as Paige Turley and Finley Tapp were crowned winners.

The viewing figure is significantly down from 4.1 million who watched the most recent summer finale in 2019. 

Turley and Tapp chose to share the £50,000 prize between them, having beaten Siânnise Fudge and Luke Trotman to win the contest.

The finale, which aired between 9pm and 10.30pm, attracted an average audience of 2.4 million viewers, accounting for a 13.4% share of the total audience watching TV at the time, according to overnight figures provided by ITV. 

When including non-TV devices, this figure rises to 2.8 million and matches the total audience for the opening show of the series. However, it falls short of the first episode in peak TV viewers by 200,000 and the average audience was also down by 100,000.

ITV say 46.5% of all 16- to 34-year-olds watching TV last night saw the finale of the first-ever winter Love Island.

ITV launched a winter version amid the success of the past five series.

Last night’s show also saw host Laura Whitmore pay tribute to Caroline Flack, who took her own life last weekend.