Wieden + Kennedy call on cooks to create in latest Lurpak ad

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Wieden + Kennedy has produced Lurpak's latest mouth-watering TV spot, which encourages home cooks to start producing dishes of their own.

The Danish butter brand's latest campaign, 'Where There Are Cooks, There is Hope', continues the brand's theme of dramatic foodie encounters in the kitchen. 

Tom Bender and Tom Corcoran, Creatives at W+K London, said: “It’s scary working on such an iconic brand that has defined an entire category. However, aligning Lurpak with a higher purpose helps give the work a more meaningful connection to its audience while continuing to expand its distinctive brand world.”

The minute-long advert will run across the UK, Australia, Greece and Scandinavia, with associated print, digital and social advertising.

A godly voiceover by Mikael Persbrandt attempts to inspire viewers to pick up their spatulas create some home-cooked delicacies.

Christian Fischer, Lurpak Vice President at Arla Foods, said: “Lurpak’s new campaign is bringing a much-needed sense of hope back into kitchens across the world.

“Families that cook are proven to have better relationships, cooks reduce food waste, they make healthy delicious, and can even cure the dreaded hangover - ‘Where There Are Cooks, There Is Hope’ celebrates how cooks can have a positive impact on the world around them and wants to inspire more people to cook.”

Watch the latest ad for Lurpak