John Lewis launch first-ever spring/summer TV advert

Josh Peachey's picture
by Josh Peachey

John Lewis has launched a new TV ad campaign showing off its spring/summer collection for the first time ever.

It's the first time that the retailer has shown TV adverts outside the peak Christmas and Clearance trading seasons.

The campaign will make its debut on John Lewis’ social media channels and website this afternoon before making its TV debut at 9pm tonight on ITV.

It will also be supported by John Lewis’ internal social programme, #WeArePartners, which now has 500 active staff members who create and share content across their own social channels.

The advert shows off John Lewis’ offering across home, fashion and beauty, featuring more than 200 products, the majority of which are own-brand. 

Martin George, Marketing Director, said: “We know that our customers want to hear more from us outside of the Christmas period which is why we’ve launched our first-ever spring advertising campaign, enabling us as a business to connect with more people in the most relevant way.

“This campaign showcases our credentials as a brand in tune with modern living and our expertise in design across our own brand products and the very best of the brands we offer across fashion, beauty and home.”

The campaign runs until April 26.