Atomic London brings galloping Gary to life in latest Homebase advert

Josh Peachey's picture
by Josh Peachey

Homebase has unveiled its new Easter campaign as the retailer encourages customers out of their long hibernation and into the garden. 

The campaign, created by Atomic London, is the latest instalment under the 'Feels Good to be Home' tagline and the latest spot focuses on the theme of 'Grow a whole new room'. 

The new 30 second TV commercial launches today (Monday 23 March) across all major channels starring ‘Gary’, a family pet tortoise unable to contain his excitement as he embarks on a 'gallop' around the garden, set to the iconic theme music from the TV series Black Beauty.

Lisa Tickle, Head of Marketing at Homebase, said: “We can’t think of a better way to kick off our Easter activity than with the launch of our Gary the tortoise campaign. He’s already proven a big hit with our team members and represents how we all start to feel when the sun is finally shining, and we can get back outdoors.” 

The campaign will be supported online and instore and coincides with Homebase’s sponsorship of ITV’s Love your Garden – a show which surprises people across Britain with transformations to their outdoor living spaces.

Dave Henderson & Guy Bradbury ECD’s at Atomic, said: “It’s the time of year when everyone emerges blinking into their gardens and we figured a tortoise would be a great way to illustrate this. We’ve had enormous fun working out how to make a very slow reptile into a dashing, loveable hero.”

Homebase - Gary the Tortoise