Deliveroo to add more healthy options with £1m investment
Deliveroo has announced a £1million plan to boost the amount of healthy eating options on its platform.
The delivery start-up is to increase the range of healthy options on its platform and will support partner restaurants in developing healthy meals and menus.
It comes after it saw a 181% rise in healthy orders over the past three years, with vegan orders up 330%.
The company will use its data to identify suitable cuisines, dishes and price points, and will then work with selected partners to provide nutritionist support with menu design, ingredient sourcing, staff training, branding and marketing investment.
Will Shu, founder and CEO of Deliveroo, said: “Deliveroo’s approach is simple. We want to increase the choice of delicious, healthy takeaways to our customers in 2020.
“That is why we are investing £1million this year to develop a range of nutritious menus and support restaurants to offer healthy meals across the UK.”