Facebook's new market research app will pay users

Josh Peachey's picture

Facebook have announced a new app called 'Study', a market research tool that will compensate participants. 

The social media giant announced the news on a blog post, saying: "With this app, we’re collecting the minimum amount of information needed to help us build better products."

Facebook announced earlier this year that they would be shifting their focus to reward-based market research programs. 

"We’ve learned that what people expect when they sign up to participate in market research has changed, and we’ve built this app to match those expectations. We’re offering transparency, compensating all participants, and keeping people’s information safe and secure," the blog post read.

Ads will run on Facebook encouraging people to take part and if someone clicks on the app, they'll be able to register and download the app, if they qualify. 

If people who register qualify, they'll be able to download the Study app

Study from Facebook does not collect user IDs, passwords, or any of the participant’s content, such as photos, videos, or messages. We also don’t sell information from the app to third parties or use it to target ads, and it is not added to a participant’s Facebook account if they have one.

Anyone who uses the app will be compensated for contributing to the research. Only people in the US and India who are 18 and older will be eligible to participate at launch before the company rolls it out to other countries.

Facebook will work with Applause, a long-time partner, who will manage the registration process, all compensation to participants, and customer support.

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