England footballer invests in Milton-Keynes fan app
England footballer Tyrone Mings has invested in Milton-Keynes-based football fan app JAFA.
JAFA, which stands for 'Just A Fan’s Analysis', is a digital platform for football supporters that allows them to read personalised news and engage with fellow fans.
Aston Villa and England star Mings, just one of over 180 investors, said: “Fans are passionate, and fan engagement is changing.”
“People want to be in control and seek a personalised experience. That’s what JAFA brings. As an investor, it’s been great to watch the business go from strength to strength last year and now is the perfect time to bring the fans on our journey.”
JAFA reached their funding goal in just 48 hours but released more equity so that others can invest alongside the Premier League footballer. Investments start at as little as £11.28.
Since its inception in mid-2017, JAFA has been named as one of the UK’s top 100 startups and hit some key milestones; with over 20,000 downloads and users on average spending over seven minutes per day on the app.
“Being a fan-first business, we want that to be reflected in our shareholder base,” said CEO & Co-founder Dan Bedi. “We believe this is a fantastic time to join our exciting journey as we seek to fundamentally change the way football fans engage.”
The crowdfunding for JAFA, taking place on the Seedrs platform, is due to shut on Saturday 18th January.