Samsung CEO admits to pushing Galaxy Fold ‘before it was ready’

Josh Peachey's picture
by Josh Peachey

Earlier this year, foldable phones were tipped to be the next evolution of the mobile - or is it the old one? A number of phone manufacturers started creating and pushing the foldable phones with some of them costing thousands of pounds. 

After numerous problems were revealed days after the first batch of phones was sent to reviewers, Samsung was forced to delay the April launch of their Galaxy Fold until further notice. 

Since then, the Samsung CEO DJ Koh has said that the launch was “embarrassing” and admitted that he had “pushed it through before it was ready,” according to The Independent.

Koh added: “I do admit I missed something on the foldable phone, but we are in the process of recovery. At the moment, more than 2,000 devices are being tested right now in all aspects. We defined all the issues. Some issues we didn’t even think about, but thanks to our reviewers, mass volume testing is ongoing.”

The reveal keynote of the Samsung Galaxy Fold

Stephanie Choi, Samsung’s Head of Global Marketing Strategy, outlined that one of the company’s goals is to push boundaries, which naturally leads to mistakes. 

“We make what can’t be made, and do what can’t be done,” said Choi. “This is, unfortunately, part of this process.”

When asked about a release date, Koh simply said “In due course. Give us a bit more time.” Another Samsung Exec recently noted that “most” of the Galaxy Fold’s display problems have been ironed out, and that the phone is ready to hit the market.

Whether the trend will last is another matter, especially seeing as Samsung only sees foldable phones as a temporary stage with CEO Koh saying: “Foldable will last a couple of years.”

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