UNIT9 teams with Nike for personalised football posters for Women’s World Cup
London-based creative ad agency UNIT9 is helping Nike build on the excitement surrounding the Women’s World Cup with an in-store activation and digital tool.
The new product allows fans to create personalised posters of themselves as footballing legends.
The experience will run in London’s Nike Town, the Champs-Élysées store in Paris and in Berlin and Amsterdam stores.
The activation is also being supported digitally through an online tool hosted on Nike.com.
On Sunday 16 June, a selection of the most rousing posters will be showcased for all to see at Piccadilly’s iconic OOH site.
To create a personalised poster in-store, people are photographed in a bespoke booth and their image is composited onto a background of cheering crowds to build more on Wieden+Kennedy’s Dream Furthercampaign.
Posters can be further personalised by adding an inspirational strapline. Participants then receive a digital copy and an epic A2 print.
For the online experience, participants can customise a poster featuring Nike Word Cup Stars by adding their own personal dream.
“We always enjoy working direct with Nike on in-store activations because it gives us a chance to unite all our multidisciplinary skills”, said UNIT9’s MD, Rosh Singh.
“But it’s particularly satisfying to contribute to a campaign that inspires and empowers our next generation sporting talent, particularly female athletes.”