Property portal OnTheMarket reports record traffic for May

Mark Johnson's picture

OnTheMarket, the agent-backed company which operates the OnTheMarket.com property portal, said traffic in May 2019 reached 25.4 million visits, a new monthly record.

The firm said the figure is more than an eight per cent increase on January's seasonal high and previous record month of 23.5m visits.

The increase in traffic helped to deliver record levels of leads for OnTheMarket's estate and letting agent customers. 

Last month, the portal generated approximately a 15 per cent increase in the number of phone and email leads compared with January 2019, the firm said.

In a statement, the online property company said it had more than 650,000 UK residential property listings displayed on its site. 

OnTheMarket said its UK property stock is now over 83 per cent of rival Zoopla's and approximately 65 per cent of Rightmove's.

The number of instant property alert emails sent by OnTheMarket during May reached in excess of 100 million.

"Our May performance is further evidence that our growth strategy is working”, said Ian Springett, Chief Executive Officer of OnTheMarket.com. 

“We have delivered another set of record-breaking traffic and leads results for our estate and letting agent customers, many of whom are choosing to list their properties on a 'New & exclusive' basis. 

“This is driving traffic to our portal while injecting competition into a market which was previously a 'duopoly'.

"The high volume of instant alert emails now being sent each month shows how our engagement with active property-seekers and the value we deliver to agents are both continuing to grow strongly."

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