London fintech Yoyo partners with Mastercard
Mastercard’s mobile payments service ‘Pay by Bank app’ has entered into a strategic partnership with London payments, marketing and loyalty commerce platform, Yoyo.
Under the partnership, Yoyo and Pay by Bank app will deliver a combined payments and customer loyalty offering to retail and bank customers in 2019.
Initially available for in-app purchases with Yoyo retailers, for the first time users will be able to use the Pay by Bank app in physical stores - with customers automatically collecting retail-specific loyalty and digital receipts, as well as rewards, offers and surprise and delight campaigns tailored to their habits and shopping preferences, the company said.
Created by Mastercard’s Vocalink business, Pay by Bank app is a new, easy and secure way for customers to pay from their bank account using their trusted mobile banking app, without the need to enter any additional details or passwords.
It is designed to simplify the checkout experience giving customers more control when they make a purchase.
One of Europe’s fastest-growing fintech companies, Yoyo’s unique commerce API enables its banking and retail partners to instantly combine payment with personalised loyalty, campaigns, rewards and offers.
It also delivers fully-itemised digital receipts to more than 1.5 million users by identifying purchase and product preference behaviour through the point-of-sale.
Banks and retailers will now have access to an unparalleled level of anonymised payment and basket data through the Yoyo platform, the firm said.
This enables a new level of understanding, engagement and personalised marketing, whilst at the same time ensuring that individual identity and payment data is fully protected through Yoyo’s unique double tokenisation technology and the bank grade security offered through Pay by Bank app.
“We’re delighted to be working with Mastercard and Pay by Bank app”, Yoyo CEO Michael Rolph said.
“We’ve always believed that adding both security and value to the payments process is crucial for the future of bricks and mortar retail, and this partnership is going to significantly enhance the customer experience for PbBa users.”
“The combined Yoyo and Pay by Bank app proposition will provide both customers and retailers with added speed and security at the point-of-sale, as well as an omnichannel payment and loyalty experience that is unrivalled in the market.”
Jonathan Wood, Senior Vice President, Consumer Applications at Mastercard said: “Pay by Bank app is set to shape the future of payments, as more banks and retailers offer this as an option to shoppers.
“We are thrilled to be partnering with YoYo to bring this revolutionary new way to pay to the High Street, putting the customer firmly in control of their finances.
“We are committed to transforming the payments landscape with this fast, secure and convenient new way to pay.”
Welcome to Prolific London
Get all the latest media, marketing, technology and creative news for the capital