London fashion app Depop raises $62m to fund expansion

Mark Johnson's picture
by Mark Johnson

Depop, the fashion marketplace for the next generation, has secured a $62 million Series C round led by General Atlantic. 

Depop said it intends to use the funds to accelerate its expansion in the US and internationally, grow its London-based engineering and data science teams and invest in new tools and functionality for the platform’s more than 13 million users globally.

Existing investors HV Holtzbrinck Ventures, Balderton Capital, Creandum, Octopus Ventures, and TempoCap also participated in the round, alongside angel investor Sebastian Siemiatkowski, Founder and CEO of Swedish fintech company, Klarna.

Mobile marketplace

Depop was founded as a mobile marketplace for the creative community. It has since grown to amass a significant following among the so-called Generation Z, drawn to the app for its social connectivity and vast inventory[1] of original streetwear, independent brands, vintage designer, one-of-a-kind creations and more.

Depop'd: Most UK users are under 26 years old

Approximately 90% of Depop’s active users are under 26, and an estimated one third of 16 - 24 year olds in the UK are registered on the platform. 

The average daily user opens the app several times per day, discovering content and connecting with other users as well as buying and selling. 

Each month, Depop community members like, follow and message one another 85 million times.

Depop has seen strong organic growth, particularly in the US, which the company projects will soon become its largest market. 

Since January 2018, Depop has grown its global user base to 13 million, almost doubled US sales, and opened physical stores in New York’s Chinatown and the Silverlake area of Los Angeles. 

Growing US following

Depop sid it is now among the top 20 most popular shopping apps in the US by daily active users, and expects to grow its community of US users to 15 million over the next 3 years. 

The vast majority of Depop’s new users in 2018 came to the app organically.

“The next generation of young people want an experience the fashion industry is struggling to provide”, said Depop CEO Maria Raga.

Gen Z trends: Young people want experience fashion industry struggles to offer

“They want authenticity and to set their own trends. They’re influenced by real people. They want choice and individuality, the ability to buy on demand and sell on with ease. 

“At the same time, they want to reduce waste. Depop is set up to meet these changing demands. We exist to empower the next generation to transform fashion.”

“Social shopping, independent brands and resale are gaining popularity around the world, but particularly in the US where Generation Z will be the largest consumer group by 2020. 

“Over the past 18 months, our growth in the US has been almost entirely organic, driven by the community of creative young people on Depop.”

“This latest investment will enable us to scale further and faster in the US and beyond, building a platform that helps to find and grow the fashion stars and trends of the future.”

Melis Kahya, General Atlantic Head of Consumer for EMEA, said: “Technology continues to transform the retail landscape around the world and we are incredibly excited to be investing in Depop as it looks to capture the huge opportunity ahead of it. 

“In a short space of time the team has developed a truly differentiated platform and globally relevant offering for the next generation of fashion entrepreneurs and consumers. 

“The organic growth generated in recent years is a testament to the impact they are having and we look forward to working with the team to further accelerate the business.”

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