Facebook launches its own version of Bitmoji

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by Josh Peachey

Following the success of Bitmoji, Facebook has launched a nearly-identical version of their own, Avatar, for use in messenger and comment threads.

So far, only Facebook users in Australia can make their personalised avatars, but people can view them worldwide. 

Once users personalise their avatar's face, they will be able to customise their outfits and they will be able to use them to react to posts on Facebook or messages in messenger. If this sounds all too familiar, it's because it is. 

Bitmoji has been around since 2014, and since Snapchat acquired it in 2016, it’s regularly featured in the top 10 apps chart. 

According to reports, Bitmoji has been downloaded over 330 million times and they are evening now being integrated in games on snapchat, and smartwatch faces. 

Despite being an incredibly-late competitor to Bitmoji, Facebook say that they've spent a lot of time perfecting their Avatars, ensuring inclusivity. 

Jimmy Raimo, Facebook Avatars Communication Manager, told TechCrunch: "There’s been a ton of work put into this from the product and design perspective to find out, with how many people on Facebook, how to make this as representative as possible."

Initial Facebook Avatars won't be monetized and there are no sponsored clothing options from brands to begin with but Facebook are apparently open to the idea.