Apple expected to scrap iTunes after 18 years

Josh Peachey's picture

According to a report by Bloomberg, Apple will announce that three separate apps for music, TV and podcasts will replace the 18-years old iTunes.

Tim Cook, Apple's CEO, is expected to announce the news at a Keynote address today in San Jose, along with other big announcements for Apple device users. 
 
The move to close iTunes comes as Apple seeks to reposition itself as an entertainment service rather than a hardware company powered by products.

The iTunes social media pages on Instagram and Facebook have deleted all their posts and web links that usually take customers to the iTunes page, now redirect to Apple Music's page. 

Cook is also expected to reveal the latest version of iOS and MacOS at today's keynote address. 

The tech giant is also expected to improve the health app, including comprehensive menstrual cycle tracking, pill reminders and improved Sleep Mode.

UK Apple users can stream the announcements from 6pm.

Buy your tickets for the Prolific London Awards

The inaugural event takes place on July 16th