SoundCloud buys Repost Network to bolster services for its 20m users
SoundCloud, the Berlin-based audio streaming platform with over 20 million users, has agreed to acquire rights for Repost Network, a rights management and distribution company.
The move means that SoundCloud will be able to provide their creators with a "seamless upstream to Repost Network’s invite-only tools and services" like streaming distribution, analytics dashboards, and content protection.
SoundCloud was founded in 2007 but now has over 200 million tracks from 20 million creators, which are listened to by people from 190 countries.
Michael Weissman, Chief Operating Officer of SoundCloud, said: "There are more than 20 million audio creators on SoundCloud, and we know building audiences and earning income from streaming are critical to them.
"SoundCloud’s focus is to build more tools and services to solve those needs. We’ve built the foundation with our SoundCloud Premier program and our recently launched distribution product.”
Earlier in the year, SoundCloud Premier distribution was made available to creators using SoundCloud Pro and SoundCloud Pro Unlimited in an open beta.
The feature enables them to upload their original SoundCloud tracks directly to services, including Amazon Music, Apple Music, Instagram, Spotify, Tencent, YouTube Music, and more, at no additional cost.
Jeff Ponchick, co-founder and Chief Executive Officer at Repost Network, said: “Our mission is to help artists make a living through their audiences online, and by joining the SoundCloud family we can help even more emerging artists take the next step in their career, earn more revenue and be heard by more fans.”
The terms of the deal were not disclosed.