Salesforce Ventures launches new $125m Europe Trailblazer Fund

Mark Johnson's picture

US CRM firm, Salesforce, has launched a $125 million Europe Trailblazer Fund to continue to fuel enterprise cloud startups. 

Salesforce Ventures, the company's global corporate investment group, was the most active Corporate VC in Europe last year and has invested in companies pioneering digital payments, machine vision, artificial intelligence, blockchain and the API economy.

“Europe is a clear leader in cloud technology today, and we are excited to deepen our investment in the region,” said John Somorjai, EVP of Corporate Development and Salesforce Ventures. 

“Our commitment to European startups reflects the growth of innovation, our belief in the local entrepreneurs and our focus on creating the world's largest ecosystem of enterprise cloud companies to drive customer success.”

There was €28 billion invested in European and Israeli startups last year, representing over a three times growth compared to the level in 2013. Of the overall funding, SaaS companies received more than 35 percent. 

The global shift to the cloud has created new, cutting-edge technology that has fuelled customer success across industries. 

IDC forecasts that the EMEA public cloud services market will more than double between 2018 and 2023, surpassing $105.3 billion in 2023.

"We see tremendous opportunity to invest in companies across Europe as this market continues to grow at scale,” said Miguel Milano, President, International at Salesforce. 

“At Salesforce, we focus on backing ambitious entrepreneurs who are building the most innovative solutions to support our customers’ digital transformation.”

London’s fintech hub likely to benefit

With this new fund, Salesforce Ventures will continue to invest in companies at various stages of growth to provide Salesforce executive support, product alignment and financing as they scale. 

Investments to date include innovative enterprise companies in various industries, including retail, financial services, CPG and public sector:

UK: GoCardless, Privitar and Onfido

France: FinalCAD, Akeneo and SigFox

Israel: Bringg, Forter and TechSee

Germany: Wefox, Contentful and EMPAUA

Rest of Europe: 4C, Unbabel and Carto

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