Game of Thrones star’s hologram hits Esquire magazine

Mark Johnson's picture
by Mark Johnson

London-based augmented reality firm, HoloMe, has teamed up with Esquire Singapore to give us a glimpse into what it calls the future of print; a fully immersive augmented reality (AR) experience featuring April's cover star. 

Using an AR enabled smartphone, readers of the issue will experience Game of Thrones' Nikolaj Coster-Waldau come to life within the pages as a hologram through HoloMe's augmented reality technology.

In April’s issue of Esquire Singapore, Nikolaj Coster-Waldau is being presented to readers through HoloMe's AR technology. 

Hologram of Nikolaj Coster-Waldau

Game of AR: Thrones star becomes hologram for Esquire readers

In the magazine, released both online and in print, readers will be able to use their smartphones to watch a 30 second hologram of Nikolaj Coster-Waldau who will be promoting the upcoming season of Game of Thrones. 

All readers need is their smartphone and the magazine to experience the hologram. Although, if they don’t manage to grab a copy of the physical magazine, HoloMe has developed an app which is available for download on the App Store, especially for this experience. Ensuring that this experience is accessible to global audiences.

HoloMe is a storytelling platform which helps brands tell their story in the environment of the customer. Through its specialist software, HoloMe provides a platform that allows companies such as Esquire Singapore to bring their message to consumers via augmented reality. 

Using simple off the shelf equipment and unique computer vision algorithms, HoloMe brings fashion models, football stars, teachers and in this case Nikolaj Coster-Waldau into users own environments. 

Automated AR technology

All of HoloMe’s tech is automated, which it said allowed it to be the only current augmented reality company with the ability to create experiences en-masse and/or live. 

It is an exciting time for Game of Thrones fans all over the world who have been anticipating season 8 for two years, and what better way to promote the show’s comeback than with a hologram of Nikolaj Coster-Waldau developed by HoloMe which will be featured in Esquire Singapore.

“HoloMe has been able to elevate our April 'AI' print issue into an interactive and immersive digital experience”, said Norman Tan, Editor in Chief of Esquire Singapore. “The ability to transform our cover star, Nikolaj Coster-Waldau, into a hologram for our readers to then activate in a world-first 'app-less' augmented reality experience has been nothing short of epic. 

“They really are on the cutting-edge of changing how we engage and use technology in a real world context”

Augmented reality fans, as well as Game of Thrones fans, may want to track down a copy of this month’s issue of Esquire Singapore.

Welcome to Prolific London

Get all the latest media, marketing, technology and creative news for the capital