Facebook introduces ‘Why Am I Seeing This Post? feature

Josh Peachey's picture
by Josh Peachey

In an apparent bid to improve transparency, Facebook has added a new feature that provides an explanation to why some posts are appearing on their feed rather than others.

The feature ‘Why Am I Seeing This Post?’ resembles an already existent ‘Why Am I seeing this Ad?’ tool, which has also been updated today.  

In a blog post, Facebook Product Manager Ramya Sethuraman said: “We’re introducing “Why am I seeing this post?” to help you better understand and more easily control what you see from friends, Pages and Groups in your News Feed.”

This is the first time that Facebook has built information on how ranking works directly into the app.

It will show what information generally has the largest influence over the order of posts, including how often a user interacts with posts from people, Pages or Groups; how often they interact with a specific type of post, for example, videos, photos or links; and the popularity of the posts shared by the people, Pages and Groups they follow.

The feature will also provide users with shortcuts to controls, such as See First, Unfollow, News Feed Preferences and Privacy Shortcuts, to help users personalize their News Feed.

Sethuraman continued: “During our research on “Why am I seeing this post?”, people told us that transparency into News Feed algorithms wasn’t enough without corresponding controls. People wanted to be able to take action, so we’ve made it easy to manage what you see in News Feed right from this feature.

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