Digital retailer OnBuy.com expands deals platform

Mark Johnson's picture

The UK's fastest-growing online marketplace, OnBuy.com, has unveiled an extensive revamp and enhancement of its deals platform, OnBuy Deals.

The company said the move was the next bold step in its plans to disrupt the marketplace giants, such as Amazon.

Regular visitors to OnBuy will discover a complete overhaul to its Deals page and how deals are featured on the site. 

Designed to make deals even easier to browse, OnBuy Deals now showcases a wider choice of products available at impressively discounted prices, the firm said. 

Move to social

In addition, a monthly Deals newsletter and a ‘Deal of the Week’ feature across OnBuy’s social pages are being implemented to bring OnBuy Deals to the attention of a much wider audience.

The revamp is just the tip of the iceberg, for the UK-based company has announced an entire strategic shift in approach by bringing OnBuy Deals to greater prominence within its business strategy. 

OnBuy Deals is supported by OnBuy’s dedicated team, working with sellers to maximise the choice and number of deals. 

In addition, the team is initiating a series of robust marketing initiatives to grow awareness of the exceptional deals offered through the OnBuy site.

“Thanks to OnBuy’s low fees, our sellers can price their products much more competitively than on other online marketplaces”, said Founder and managing director of OnBuy, Cas Paton.

“The revamp of OnBuy Deals serves to make these products even more accessible, enabling a greater number of buyers to enjoy the huge savings only available through OnBuy.”

The move is part of an ambitious expansion plan from OnBuy, planning to revolutionise online retail across the UK launch into 140 countries by 2022.

Welcome to Prolific London

Get all the latest media, marketing, technology and creative news for the capital