sport

London-based brand consultancy ENGINE said Lisa Parfitt, who is Managing Director of ENGINE Sport & Brand Experience has been appointed to the Board of sports action group Woman in Football.

TikTok, the short-form mobile video app, said more than 1,000 videos were uploaded to its platform as part of a colloboration with Team GB.

Official Team GB partners Toyota GB and Ocean Outdoor are launching an exclusive out-of-home activation to get the nation moving ahead of the 2020 Tokyo Olympics.

Seat Unique, a new London tech start-up creating an official marketplace for guaranteed premium access to live events, has named British & Irish Lions & Wales ex-rugby player Sam Warburton as its Brand Ambassador.

Premium digital out-of-home (DOOH) media operator Ocean Outdoor has secured a new partnership with ITV Sport to broadcast highlights and live England games from the Rugby World Cup 2019 as it happens in Japan.

London-listed bookmaker Paddy Power has teamed up with online publisher JOE to launch a new weekly football show called ‘Liquid Football’.

Reinforcing and expanding on its six-year relationship with Sky even further, Screwfix has become the first-ever official partner of the Sky Sports Football channel.

Channel 4 has announced that Lexus will be the sponsor of its live coverage of the rugby union summer internationals from 10 August, thanks to a deal negotiated by 4Sales and The&Partnership.

London-based sports label ActivePosture has appointed former tennis champion Greg rusedski as its brand ambassador

UK sports creative agency Sport Acuity has added to its growing London team with the appointment of Carrie Dunn as a sports reporter.

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