Social media

After its successful campaign for the first series of Absolutely Ascot, this week sees London agency Social Media Makes Sense re-appointed to manage the social media campaign for series two of the ITVBe reality show.

The Data & Marketing Association (DMA) has published its Business Skills Census 2019, asking marketers to identify the skills and challenges that are important to businesses today, and in the future.

According to London-based marketing research agency WARC, growth in advertising revenue for six of the most popular social media firms declined by a half in the first three months of the year.

The UK's telecoms regulator, in its inaugural Online Nation Report, has found that most adults are concerned about the risks posed by the internet, and the majority endorse social media regulation.

Barclays Bank has warned fans seeking tickets for the Europa League final via third parties or social media not to fall victim to scammers.

We just don’t trust what we see online anymore, especially social media influencers, according to UM’s Wave X global research study.

In a move that will be seen by many as a vote of confidence in Brexit troubled Britain, social media platform Facebook has chosen London as the base for a new team dedicated to bringing payments to its WhatsApp messaging service.

Brands’ communications are falling into a channel gap when it comes to reaching their most loyal customers as they repeatedly fail to speak to their subscribers via the most appropriate platform.

Ines Casas, eight&four

Ines Casas, head of social at creative and media agency eight&four, makes it clear that cosmetics retailer Lush's decision to pack in their social media activity doesn't hold water

Athena Films has appointed Social Media Makes Sense to handle the PR campaign for their Channel 5 commissioned programmes ‘Saving Britain’s Hedgehogs’.

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