In the aftermath of of the tragic Ethiopian Airlines 737 Max jet crash last week, communications expert, Guy Corbet, believes that US aircraft maker Boeing appeared to be trying to win the wrong argument.

Paul Domenet, Partner and Creative Communications Director of Free The Birds, talks about the importance of authenticity in a world dominated by spin and miscommunication.

Farhad Divecha, MD and Founder of AccuraCast, explains how marketers should be working with 'influencers' effectively.

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