MarTech

MarTech companies blend the disciplines of marketing and technology.

London-based MarTech Peach has launched a new platform that allows ad agencies, production houses and brands to send their ads easily to digital publishers such as Facebook and YouTube.

There has been a distinct trend towards in-housing and unification within the marketing industry internationally, following an annual growth in merger and acquisitions of more than a third.

Earlier this month, London-based vehicle data startup Cazana secured a massive €1.75m in funding. The money will be used to drive monetisation of the company’s B2B sales and spearhead the rapidly growing firm’s expansion into the US.

Facebook scraps relevance scores

In closing down relevance scores, Facebook has said it will be introducing "more granular" metrics for advertisers, beginning April 30th.

It’s estimated that by 2023 there could be as many as eight billion digital voice assistants in use around the world. That’s more than the human population of our planet, which stands at around 7.53 billion.

At least 100 British financial companies and start-ups are applying for trading licences in Lithuania in a bid to avoid being shut out of Europe after Brexit.

Andy Dorling, General Manager of Learning Solutions at the DMA, discusses best practice when searching for MarTech solutions and striking a balance between investment, resource and strategy.

London-listed marketing technology firm mporium Group has signed an exclusive contract with claims management firm Allay UK.

Marcio Delgado behind the scenes

Social media has completely changed marketing. With more and more individuals finding popularity on sites such as Instagram, brands have been turning to them to help sell their products.

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