loyalty

Cross-Channel rail operator Eurostar has just made it much more difficult for its customers to join the business level tier of its frequent traveller programme.

Loyalty marketers have lost sight of what consumers really want from brand loyalty schemes - that’s the stark finding of a new report from London-based research group Rare: Consulting.

Barclays bank has announced at strategic partnership with London-based tech startup, Bink, which links loyalty points to payment cards.

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