generation z

Callum Saunders, Zeal Creative

Callum Saunders, Head of Planning at Zeal Creative, whose offices are in MediaCityUK, Manchester, and Hatton Gardens, London, explores what really motivates the often-misunderstood generation - drawing on their research titled 'Buying Into Better'.

Research released today reveals how young people feel disenfranchised and misrepresented, which is contributing to the rise of global youth movements such as Extinction Rebellion.

Prolific North's Generation Z Roundtable

Generation Z - Roundtable Discussion, held on April 4th, 2019.

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