In the second such fine to be issued this week, the International Commissioner’s Office, said it intends to fine Marriott International £99,200,396, for breaches of data protection law.
A recent report by Heinz Marketing, commissioned by ON24, shows that confidence in content marketing has dropped significantly, with the majority of marketers questioning the effectiveness of their own campaigns.
The CEO of the UK’s Direct marketing Association has called on the data and marketing industry to embrace the opportunity to adopt ethical standards.
Issues around data, privacy and its accuracy are the biggest concerns for consumers, according to the DM Commission’s Annual Report.
Mumsnet, the London-based UK website dedicated to parents, said it has been hit by a data breach that allowed users to view each other's account information.