The UK’s trade body for promotional marketing and brand activation, the IPM, and new business consultancy Ingenuity have launched IPM Agency Referrals: Powered by Ingenuity , bringing agency recommendations to the IPM’s member base for the first time.

Swedish drinks maker Kopparberg is expanding into the competitive pink gin category with its new premium gin with packaging designed by Elmwood, the independent brand design consultancy.

London-based sports label ActivePosture has appointed former tennis champion Greg rusedski as its brand ambassador

Grey London has created the visual identity and launch poster campaign for Amplifund – a philanthropic initiative led by global LGBTQ media organisation, Gay Times.

London-based creative ad agency UNIT9 is helping Nike build on the excitement surrounding the Women’s World Cup with an in-store activation and digital tool.

ActionAid, an international charity working with women and girls living in poverty, has partnered with London-based employee experience platform, Perkbox, to boost its benefits offering to employees.

Leading food company, Danone, has launched a digital push to support its allergy-friendly children’s product range, Marty’s.

“Cramped and messy” magazine, books and snacks retailer WHSmith has come last in the annual high street shops survey carried out by consumer group Which?

Hotel group, Ennismore, has launched a new workspace brand based on the company’s popular Hoxton Hotel’s comfy lobbies in London.

Beer brand, Desperados has devised a wild and very experiential marketing campaign for London’s party revellers this season.


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