Advertising

Premium digital out-of-home (DOOH) media operator Ocean Outdoor has secured a new partnership with ITV Sport to broadcast highlights and live England games from the Rugby World Cup 2019 as it happens in Japan.

UK grocery chain, the Co-op, has launched a nationwide dynamic digital out of home campaign that uses weather, time of day and location data, along with major events, to trigger contextually relevant ads for more than 20 of its summer food products.

Global advertising, PR and marketing firm, WPP, has reported a 0.6% decline in like-for-like revenue for the half year and insisted its turnaround plan is on track.

The UK’s Advertising Standards Authority has banned a post by ex-Love Island contestant, Olivia Buckland, because it omitted to say it was actually an advert.

Programmatic advertising firm ADmantX has announced a partnership with The Ozone Project, following a competitive pitch.

DoubleVerify, the independent provider of digital media measurement software and analytics, has appointed Tanzil Bukhari as Managing Director, EMEA.

Global fashion brand Oh Polly, has been reaching Love Island audiences with its new ‘Demi Rose’ metallic swimwear collection, as part of a national marketing campaign delivered by Media Agency Group (mag).

Outdoor advertising firm Clear Channel said it has been independently audited by professional audit firm PwC.

Digital Out-of-Home (DOOH) media specialist Vivid City has launched with the aim of helping brands break into the China market.

Thomas Cook's Summer Campaign

As the school holidays begin, travel company Thomas Cook has launched its summer holiday campaign, to run across TV, radio, print, online and OOH.

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