Former Omnicom media boss made LadBible Group's new Chief Growth Officer

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LadBible Group has upgraded Colin Gottlieb's role to Chief Growth Officer as the publisher pushes to diversify revenue streams. 

Back in October, Colin left Omnicom and became an advisor to the youth-focused publisher. He has now joined full-time as the company pushes to diversify its revenue streams beyond advertising and branded content.

LadBible launched online in 2012 and built a large following on social media as traditional, print men’s magazines were suffering a structural decline.

The publisher now employs 300 people in Manchester, London, Dublin and Sydney, Australia, and claims to reach two-thirds of 18- to 34-year-olds in the UK, plus a growing international audience.

The company's brands include SportBible, GamingBible and female-focused Tyla, presented its strategy of deeper "audience engagement" with a "wide range of new potential revenue streams" to staff this week.

Chief Executive Solly Solomou and Chief Operating Officer Arian Kalantari, who are both under 30-years-old, recruited Gottlieb, 58, to be a part-time strategic board advisor in September 2019 after he left Omnicom.

Gottlieb said: "The excitement of being part of a fast-growing, young media firm is real – and what quickly emerged on joining six months ago as a strategic board advisor was a realisation this business was a hidden gem of epic proportions – immense talent, a refreshing culture and enormous potential.

"We have only scratched the surface of opportunities closest to hand, while already delivering healthy results."

LadBible made a pre-tax profit of £3.6m on sales of £20.4m in 2018, accounts at Companies House show.