Professor Green fronts mental health-focused Radiocentre campaign
Radiocentre, the industry body for commercial radio, has partnered with The Royal Foundation’s Heads Together campaign to bring together 10 leading mental health charities in the UK for the special new content series called 60 Second Support.
Fronted by Professor Green and with contributors including Katie Piper, Poorna Bell and more, the mental health radio series aims to help millions of people across the UK deal with issues such as isolation, bereavement, conflict and self-care during the coronavirus crisis.
Professor Green is a patron of suicide prevention charity CALM and has been a longstanding supporter of the Heads Together campaign.
The first segment features presenter and philanthropist Katie Piper on the importance of reaching out and starting conversations about mental health, even when we can’t be with our loved ones in person.
Produced by Audio Always and Somethin’ Else, 60 Second Support has been funded via the special rolling coronavirus support round of the Audio Content Fund, a scheme to provide funding for the creation of original radio and audio production in the UK.
Siobhan Kenny, Radiocentre CEO, said: “Whether they’re listening to hear the latest news, or be reassured by the familiar voices of their favourite presenters, we wanted to offer our listeners another way to help during these strange times. We hope they find 60 Second Support a useful source of self-care and comfort over the next few months.”
The first episode will explore how listeners can help their mind with a daily routine, future chapters will look at everything from breathing exercises and mindfulness, to supporting others from a distance and dealing with stress in isolation, as well as a whole host of other topics across the 20 broadcasts.
Professor Green said: “I am so happy to be a part of 60 Second Support. As a patron of CALM, I'm really proud that mental health charities can offer advice to radio audiences across the UK in these challenging times. It’s a great initiative and I can’t wait for you all to hear it on the radio.”
John Whittingdale, Minister for Media and Data, said: “Radio is at the heart of our rich media landscape and can play a vital role in sharing tips to help people improve their physical and mental wellbeing during the lockdown. Through its Audio Content Fund, the Government is backing 60 Second Support which is a fantastic contribution by the radio industry and charities as part of the national effort to help people through this crisis.”
The 60 Second Support series is in addition to the radio industry’s annual Mental Health Minute, which will be returning in May.