About Vision One

Vision One is an award-winning strategic insight agency based in the North West.  With a passion for discovery, we help companies grow by bringing the customer into the heart of the business and decision-making process.

2019 marks our 20th anniversary and ever since our inception we have been delivering first class business insights, pioneering new techniques, unearthing new cultural & brand insights and learning what makes customers tick.  We value long-term partnerships and enjoy working with like-minded clients and partners who want to discover new insights & ideas. Our areas of expertise include; Brand strategy and development, Marketing Communications, New Product Development and Cultural trends and insights.

Meet the Team: 

Tony Lewis
Managing Director
Jas Gidda
Commercial Director
Victoria Wood
Head of Qualitative Research
Duncan Swan
Director of Consumer Insight

Here are some of the interesting research videos used on our website. These are recommended viewing for anyone interested in the field of market research, including; marketing, strategy, branding, psychology, behavioural economics etc.

Market Research Videos

Kettle Foods

I have thoroughly enjoyed working with Vision One. They are very helpful, knowledgeable and approachable. I would definitely recommend their services.


We were extremely impressed with the quality of the questionnaire design and how it was integrated closely with our core objectives. We were also impressed with Vision One, and in particular Duncan's commitment and the professionalism shown in delivering our challenging and structured timeline.

Federation of Small Businesses

Vision One are a very experienced, knowledgeable and quality research agency. They are methodical in their approach, always looking for the best way to approach a particular area, and genuinely go the extra mile for their clients. They continue to want to bring something extra to the table and push themselves to add value where they can. I would and have recommended them to other businesses seeking their expertise.