About BJL

How can you stay integrated in today's un-integrated world of marketing? What can you do to navigate through all the noise, when even toasters can Tweet? We believe in the power of a Rally Cry. Because when you stand for something, you can take on anything.

Our job is to help brands grow, thrive and win. Empowering brand owners identify why they exist, unifying their marketing strategies, and helping to achieve their commercial goals.

It all starts by identifying the Brand Enemy - the one factor, that, if overcome, will have the greatest impact on a brand's success. Next comes the brand's Rally Cry - a rousing and simple articulation of how the brand can tackle its 'enemy'.

For the brands we work with, again and again, defining the Rally Cry inspires clear and purposeful ways to articulate a brand's story. It steers the way it speaks and behaves. And inspires a powerful and meaningful way of thinking about the brand experience.

The Rally Cry also provides a filter to focus effort on the things that will have the most impact for the brand and business. And better brands mean more profitable businesses.

Meet the Team: 

Nicky Unsworth
Jackie Holt
Managing Partner
Iain Kerr
Finance Director
Paul Bentley
Managing Director
Richard Pearson
Creative Director
Karl Stones
Creative Director
Julie Chadwick
Tony Evans
Head of Planning
Guy Ainsworth

We believe many voices talking as one is incredibly powerful.

Some of our recent work