CommsPeople app launched to help PR professionals find work during coronavirus crisis

Josh Peachey's picture

An ex-Deputy Head of Consumer at The PHA Group has launched a new app called 'CommsPeople' to help struggling PR freelancers find work throughout the coronavirus crisis.

The app, which is the brainchild of freelance PR professional Sarah Paterson, is designed to help communications freelancers become more visible to businesses who need PR support during the coronavirus outbreak and beyond.

CommsPeople was established after Sarah posted on Linkedin that she was working on an idea that might help other freelancers who found themselves in the same boat.

Following the social media post last week which has received nearly 5,000 views, Sarah was immediately inundated with hundreds of requests to join. 

CommsPeople has secured over 70 sign-ups from PR professionals of all levels from across the globe, as well as interest from businesses who have had to rethink their communications budgets, yet still need some form of PR support and advice from trusted professionals.

Sarah Paterson, PR Consultant and Founder of CommsPeople, said: “As a freelancer myself and having many friends and ex-colleagues who are self-employed comms professionals, I was very aware that freelancers have been hit hard by the current crisis.

"As well as existing campaigns being put on hold, the government support available sadly isn’t something that covers everyone – particularly those who have made the decision to go self-employed within the last year.

Sarah Paterson, PR Consultant and Founder of CommsPeople

"However, I hadn’t completely grasped just how many people need help finding work on a global scale and on top of that, just how many businesses are unsure of how to proceed while they are facing budget cutbacks during this period of uncertainty.

Comms People is currently available as an app, and the website is undergoing development.

The platform is completely free for freelancers to join, with only a small fee taken on projects worth over a certain amount. Businesses are also able to browse the platform completely free of charge.

Sarah added: "For a while I have wanted to create something that would allow businesses to access PR professionals in a more cost-effective way and now that service is needed more than ever. PR and comms is a tool that can add a huge amount of value to businesses, especially at the moment.

"I want to help people by providing a platform that as well as helping freelancers to find work, allows businesses to easily find the workforce they need to support them on a project-by-project basis while they are faced with having to dial down their expenditure.”