Sky News launches 'brexit-free' TV channel
With negotiations over Britain's future relationship with the EU on a knife-edge, Sky News has announced it is launching a new pop-up channel dedicated to Brexit-free news.
Sky News Brexit-Free is set to go on air today (16 October) on Sky channel 523, and it will be live from Unlike the broadcaster’s main channel, which is on air 24 hours a day, Brexit-Free will only air from 5pm to 10pm Monday to Friday.
Sky News said it will also be streamed on YouTube.
The main channel will continue to cover all angles of Brexit in detail, as well as break big stories from the UK and around the world.
A study released this summer found that a third of people are avoiding the news entirely.
More than 70% of them blamed Brexit, saying they were too frustrated over the political debate surrounding it, Sky News said.
Almost 60% said the news was having a negative impact on their mood, and 40% felt they felt powerless to influence events.
And while some may argue that the channel was about three years late in arriving, Sky news bosses are calling it a daring initiative.
"Sky News Brexit-Free is a bold approach, but listening to public opinion over the past weeks and months, it's something we know our viewers will find valuable”, John Ryley, the head of Sky News, said.
"Brexit is an historic story that has a major impact and we will continue to give it comprehensive coverage.
“The new channel simply gives people the option to take a break from Brexit, apply a filter to their headlines and hear about issues away from Westminster and Brussels with a focus on hard-hitting, original journalism."