Huckletree to open three new selective workspaces in Europe by 2020

Josh Peachey's picture

Workspace accelerator, Huckletree, has announced an expansion strategy to open three new hubs by the end of the year to increase their pan-European presence.

The new locations, the first of which will open in Oslo next month, comes as Huckletree marks five years of operations.

In addition to expanding to Oslo, Huckletree will open new hubs in Dublin and Manchester, meaning that they will own over half a million square feet of space by 2020.

Each space will be curated by sector and theme, to deliver what the CEO calls a "re-energisation" to the European workspace market.

Gabriela Hersham, Huckletree CEO, said: "Most European cities now have an array of coworking offerings, but too many are just focused on desk space, and little else. The industry suffers from short-termism, which is not sustainable or what entrepreneurs need. 

"We started Huckletree based on the idea that you can’t change the world alone, and we’re prioritising long-term value for our members by building a trusted and curated network of people; mentors, talent, investors, experts, along with the right services to help them grow. 

"Coworking operators need to remember where the value lies. Prioritising social capital, not just venture capital, will be crucial for the workspace industry going forward.”

Next month, Huckletree will open their hub in Oslo, Norway

In a strategy which solidifies its shift away from the ‘traditional’ workspace model of offering desk space, Huckletree’s hubs are based on theme and sector, handpicking businesses and VCs who share similar mindsets and operate within similar fields.

The model is already tested in the UK, with an Investor and Venture Capital Hub in Huckletree Soho Central London and a GovTech hub in PUBLIC Hall in Westminster, Huckletree’s new workspace with venture firm PUBLIC. 

Hersham believes that, due to their member selection style, their "growth will never be based on landing one or two large corporate members." 

"Instead, we're focused on continuing to bring together thousands of growing businesses and entrepreneurs with shared values, who together are creating a bigger network and driving industry change."

Huckletree has set out today a refreshed list of criteria for membership which will assess contribution to the ecosystem, their collaborative mindset and innovation. 

The business’s expansion strategy will then see Huckletree target four to five new location openings each year in its target markets, which include France and Spain.

David Nolan, co-founder of Huckletree member Butternut Box - a fresh dog food delivery startup service which in April announced a £15 million funding raise - added: “When we became members of Huckletree back in 2017, we were a 17-person business in the early stages of our development.

"Two years on, we’ve significantly increased the size of our team and brought our production all in-house, delivered 8 million meals to our customers, and we expect to see our revenue grow by 300% this year. Being part of Huckletree has been fundamental to our success, there’s no doubt."

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