Footballer Gareth Bale invests in London fitness startup

Mark Johnson's picture

Real Madrid forward Gareth Bale is reportedly one of the backers of a new London fitness centre startup centred around rowing machines, according to the Evening Standard newspaper. 

The former Tottenham Hotspur star is said to be one of several backers behind the centre, which is called Rowbots. The paper said that Bale will also act as a brand ambassador for the firm. 

Rowbots’ chief executive Sam Green said the footballer is “passionate” about the new venture, the Evening Standard reported.

Rowbots has reportedly signed a lease for an 1,800 square foot property at 42 Eastcastle Street in central London, which will create a fitness studio with 11 rowing machines and a floor space for classes that can accommodate 22 people at a time. 

The new venue plans to open sometime in the summer and may look to add other locations around the capital in future. 

Alongside Bale and Green, other backers include sales and marketing specialist and triathlete Greg Zimmerman, the Evening Standard said. 

The 29 year-old Welsh footballer has been signed to Spanish club Real Madrid since 2013. 

Rowbots has an Instagram page under the name @rowbotslondon, however, there are currently no images posted on the page.

A company called Rowbot Fitness, based in Atlanta in the US, offered a similar style of facility to that which Rowbot London is planning. However, this company has an undated message on its web page announcing its closure. There is no suggestion either businesses are connected.

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