Marketing & Tech News

At Prolific London, we cover all the essential news and updates surrounding mid-market marketing and technology. Join us for the most cutting-edge news regarding new appointments, fundraising rounds, digital developments, high-profile campaigns and much more, all from the heart of London.

Manchester-based HGA Creative has made a trio of new appointments.

Joining the team is video producer Chris Slade, formerly of Phones 4U, while new business executive Clare Rutherford moves from Wowcher.

Harrogate agency Extreme Creations has been appointed by breastfeeding specialists Lansinoh and baby product giant Silver Cross to manage a variety of international digital needs.

Extreme is developing a more contemporary global online presence for Lansinoh, which will incorporate an engaging and interactive customer experience across both its UK and US operations.

Digital advertising spend is up 16.6 per cent to £3.5 billion for the first half of 2014, with mobile video adspend tripling, according to the latest Internet Advertising Bureau UK Digital Adspend report.

The report conducted by PwC shows Britain’s increasing appetite for watching video content on computers, tablets and mobile phones which helped drive digital advertising spend.

An organisation working with blue chip brands to promote and recognise those who are leading the way in nature-friendly food production has turned to Refinery to refresh its identity.

The brand refresh for Fair To Nature has sought to give the organisation more personality while also conveying the initiative's message.

“Inspirational and engaging” is how Refinery has described the new DIY store concept it’s designed for Homebase.

It includes interactive screens to offer help and guidance; a Demo zone to try out new products and innovations; along with new and updated display fixtures to improve merchandising for product categories. There is also signage to aid navigation and improved site lines.

Space 48 has been appointed by online bike retailer Winstanleys Bikes to design and build its new e-commerce website.

The Manchester agency will build the site using the Magento platform and will also look to bring its user experience up to the level of its in-store shopping experience.

National retail chain, Nisa, has appointed Extreme Creations as its digital partner, following a competitive pitch.

The Harrogate-based firm, will be working alongside Nisa’s team to develop a digital marketing strategy with social media, bespoke web development, apps, email marketing and in-store technology.

Kristal Ireland, a well-known figure in Northern digital circles, has joined Leeds digital agency twentysix as its new head of social media.

Ireland moves from Enjoy Digital, where she was director of strategy. Prior to that she headed up digital at Propaganda and Welcome to Yorkshire, and has also worked for Outside The Box and Digital Media Projects.

Technical problems with transmitters mean that the arrival of hyperlocal television to Liverpool will be delayed until the Autumn.

However, Bay TV’s chief executive, Chris Johnson is confident about the long term future of the station and indeed the hyperlocal project, following the signing of a national sales partnership with Axiom Media.

Magnet Trade has appointed Smoking Gun as its communications partner. The Manchester-based agency will be working with the kitchen supplier across traditional and digital channels to help drive leads and “dispel myths around its pricing versus its competition.”

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