Marketing & Tech News

At Prolific London, we cover all the essential news and updates surrounding mid-market marketing and technology. Join us for the most cutting-edge news regarding new appointments, fundraising rounds, digital developments, high-profile campaigns and much more, all from the heart of London.

Venn Digital has created a digital campaign for JW Lees, to help beer-drinkers discover new flavours.

Matalan Direct, an online-only home brand, was launched in July.

North West agency Influential helped a major charity with a brand overhaul which includes the new name - The Brain Charity.

Apadmi has created a new app for the General Medical Council (GMC) that aims to give doctors a better way of managing their continuing professional development (CPD).

The Manchester agency fought off bids from 18 rival companies in a public tender to win the contract.

Macclesfield-based Skout has won an integrated PR and content brief from temporary staff supplier Comensura, part of Impellam Group.

Skout will look to help Comensura build its brand identity across multiple channels within new and existing market sectors.

Manchester digital agency PushON has helped Nottingham Forest become one of the first clubs in the UK to offer a fully seamless experience between its online and in-store shops.

Previously, the Championship club had outsourced both its online shop and physical megastore to a third party, leaving the club with little control over its product offerings and promotions and ensuring the online and in-store customer experiences were completely separate.

This week's Points North is from Brian Whigham, managing director of Venn Digital.

With job candidates increasingly not up to scratch, he asks what the Northern digital and creative sectors can do to reverse the widening skills gap.

Context Public Relations has been reappointed by Informa Telecoms and Media to handle the PR for this year’s Broadband World Forum.

The agency, which also worked on the event last year, will work with a number of exhibitors on their PR and content programmes in the lead up to the conference, to be held in London in October.

The North Wales Blues and Soul Festival has appointed Influential to handle its national PR campaign.

The event is now in its second year, attracting acts from across Europe.

Elementary Digital has expanded its team and doubled turnover in the past 12 months following a string of key contract wins and a successful consultancy project with Leeds Beckett University.

The Leeds agency now employs 10 people and has recently completed projects for global IT security software company Watchguard, Yorkshire-based Ogden Energy Group and care home supplies firm Beaucare Medical.


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