Marketing & Tech News

At Prolific London, we cover all the essential news and updates surrounding mid-market marketing and technology. Join us for the most cutting-edge news regarding new appointments, fundraising rounds, digital developments, high-profile campaigns and much more, all from the heart of London.

The social media campaign for Olympic and Paralympic partner Toyota focuses on medals, despite the fact that the global competitions have been postponed.

Commercial news publisher Reach has joined up with IBM and Xandr - AT&T's advertising arm - to counter the current issue surrounding blanket blocklists and COVID-19 keywords.

Sing King provides karaoke content via its YouTube channel and has over 90 million views per month

Following a record year in 2019 when ad spend hit £25.36 billion in the UK, research from the Advertising Association (AA) and WARC shows it is set to drop significantly in 2020 due to the impact of coronavirus.

The automated transit advertising platform launched the programme to connect brands and key workers.

Japanese probiotic drink brand Yakult has appointed Brothers & Sisters to handle its creative account all across the UK and Europe.

We take a closer look at the work done by Prolific London Award-winning Tech Company of the Year for 2019, Make Real.

The agency's work for the Swedish and US-based digital experience platform provider Episerver will start with a brand awareness campaign.

Instead, the plan is now to have separate director roles for the companies that will be responsible for each brand’s marketing.

skewTrading is a new trade execution and electronic brokerage platform.

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