Marketing & Tech News

At Prolific London, we cover all the essential news and updates surrounding mid-market marketing and technology. Join us for the most cutting-edge news regarding new appointments, fundraising rounds, digital developments, high-profile campaigns and much more, all from the heart of London.

In a move that will be seen by many as a vote of confidence in Brexit troubled Britain, social media platform Facebook has chosen London as the base for a new team dedicated to bringing payments to its WhatsApp messaging service.

In-house agency OLIVER has bolstered its senior leadership team with the appointment of Publicis Groupe veteran Jason Bailis as its UK Group chief operating officer.

Debuting in more than 45 countries, Mastercard’s brand ambassadors from across multiple sports are coming together for the first time ever in a new digital-first creative effort, fittingly themed, “Together, Everything is Possible.”

British Airway’s doesn’t miss a trick these days, and that includes its latest ad, which hilariously plays on the birth of Prince Harry and Meghan Markle’s newly born little boy.

Marketers are allocating a greater portion of marketing budgets to email as returns on every £1 spent increases significantly, the Data & Marketing Association has reported.

UK snack food company, KP Snacks, said it has appointed London-based agency St Luke’s as its lead creative agency across the Tyrrells, Popchips and KP Nuts brands.

UK terrestrial broadcaster ITV said evenues fell four per cent to £743m in the first quarter, as uncertainty over Brexit affected advertising demand.

London-based creative agency Initials has launch a new unit which will spearhead a more specialised approach to optimising digital and technology infrastructure for its clients.

UK business development agency, Ingenuity London, said it will launch its first ever European new business event in Amsterdam next month.

Digital strategy and design studio This Place has announced two major management changes with the appointment of a new MD and a UK Head of Strategy.

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