Marketing & Tech News

At Prolific London, we cover all the essential news and updates surrounding mid-market marketing and technology. Join us for the most cutting-edge news regarding new appointments, fundraising rounds, digital developments, high-profile campaigns and much more, all from the heart of London.

Online food takeaway app Just Eat has appointed UM as its new worldwide media strategy, planning and buying partner.

Radio presenter and comedy writer Danny Baker has been fired from BBC Radio 5 Live, following a “stupid unthinking gag.”

UK online retailer Ocado has acquired a minority stake in Karakuri, a robotics start-up with the potential to revolutionise the preparation of ready-to-eat meals.

Digital out of home specialist Primesight has launched thirteen state-of-the-art digital screens located in prime retail areas in London’s most affluent and desirable borough - Kensington and Chelsea.

We just don’t trust what we see online anymore, especially social media influencers, according to UM’s Wave X global research study.

A sale process aimed at finding a suitable buyer for high street retail brand Debenhams has ended with no suitable bids being accepted.

In a move that will be seen by many as a vote of confidence in Brexit troubled Britain, social media platform Facebook has chosen London as the base for a new team dedicated to bringing payments to its WhatsApp messaging service.

In-house agency OLIVER has bolstered its senior leadership team with the appointment of Publicis Groupe veteran Jason Bailis as its UK Group chief operating officer.

Debuting in more than 45 countries, Mastercard’s brand ambassadors from across multiple sports are coming together for the first time ever in a new digital-first creative effort, fittingly themed, “Together, Everything is Possible.”

British Airway’s doesn’t miss a trick these days, and that includes its latest ad, which hilariously plays on the birth of Prince Harry and Meghan Markle’s newly born little boy.

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