Marketing & Tech News

At Prolific London, we cover all the essential news and updates surrounding mid-market marketing and technology. Join us for the most cutting-edge news regarding new appointments, fundraising rounds, digital developments, high-profile campaigns and much more, all from the heart of London.

Over the course of the past two weeks, British media consumption has continued to rise, with gains for the BBC, The Sun and Daily Mail, according to the latest Havas Media Group COVID-19 Media Behaviours Report.

Stefano Vaccino

Enterprise connectivity platform Yapily has announced that it successfully raised $13m in a Series A funding round, which was led by Lakestar.

Reach currently employs about 4,700 staff, which would mean 940 employees being furloughed.

Saatchi & Saatchi have created an emergency appeal campaign to support the UK's leading terminal illness charity Marie Curie.

Deep Bagchee has today been hired as Chief Product Officer at The Economist Group, joining the media company from CNBC.

The London Borough of Lambeth has produced a Covid-19 response communication for all borough residents.

The Data & Marketing Association (DMA) has revealed the results of its first Coronavirus Survey, revealing that the current economic situation is dire for most businesses - only a quarter of whom can continue for six months at their current level.

UK broadcasters have been warned that they'll face sanctions from Ofcom if they give airtime to false health advice about coronavirus.

The BBC has announced a major investment in education programming, to support schools during the lockdown.

EasyJet has chosen to scrap the Chief Marketing Officer role, after Lis Blair stepped away after eight years with the airline.

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