Marketing & Tech News

At Prolific London, we cover all the essential news and updates surrounding mid-market marketing and technology. Join us for the most cutting-edge news regarding new appointments, fundraising rounds, digital developments, high-profile campaigns and much more, all from the heart of London.

The North Wales Blues and Soul Festival has appointed Influential to handle its national PR campaign.

The event is now in its second year, attracting acts from across Europe.

Elementary Digital has expanded its team and doubled turnover in the past 12 months following a string of key contract wins and a successful consultancy project with Leeds Beckett University.

The Leeds agency now employs 10 people and has recently completed projects for global IT security software company Watchguard, Yorkshire-based Ogden Energy Group and care home supplies firm Beaucare Medical.

Marketing agency Stein IAS has opened an office in San Francisco.

The new base adds to the agency's existing offices in Bollington, London, Paris, New York and Shanghai.

An international network of sustainable communications agencies founded by Creative Concern is growing further with the arrival of Myra in Turkey.

Stein IAS is to develop a fully integrated European, Middle East and African [EMEA] marketing campaign for Ingredion.

The agency, which has its EMEA base in Cheshire, will be targeting food producers, supermarkets and food service outlets.

Digital advertising spend is up 16.6 per cent to £3.5 billion for the first half of 2014, with mobile video adspend tripling, according to the latest Internet Advertising Bureau UK Digital Adspend report.

The report conducted by PwC shows Britain’s increasing appetite for watching video content on computers, tablets and mobile phones which helped drive digital advertising spend.

Space 48 has been appointed by online bike retailer Winstanleys Bikes to design and build its new e-commerce website.

The Manchester agency will build the site using the Magento platform and will also look to bring its user experience up to the level of its in-store shopping experience.

Technical problems with transmitters mean that the arrival of hyperlocal television to Liverpool will be delayed until the Autumn.

However, Bay TV’s chief executive, Chris Johnson is confident about the long term future of the station and indeed the hyperlocal project, following the signing of a national sales partnership with Axiom Media.

Magnet Trade has appointed Smoking Gun as its communications partner. The Manchester-based agency will be working with the kitchen supplier across traditional and digital channels to help drive leads and “dispel myths around its pricing versus its competition.”

Alex Shepherd has joined Warrington-based ecommerce agency, Space 48.

A former associate director at Carat and prior to that MediaVest, Shepherd has been brought in as commercial director to “spearhead its future growth.”

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