Marketing & Tech News

At Prolific London, we cover all the essential news and updates surrounding mid-market marketing and technology. Join us for the most cutting-edge news regarding new appointments, fundraising rounds, digital developments, high-profile campaigns and much more, all from the heart of London.

Ride-sharing company Uber is likely to have its application for a long-term licence in London rejected.

Bookmakers Paddy Power have moved into the world of publishing with the launch of a new print magazine.

UK telecoms giant BT reported a 1% fall in first quarter revenue to £5.63 billion in the same period the firm started its roll-out of 5G services.

Reinforcing and expanding on its six-year relationship with Sky even further, Screwfix has become the first-ever official partner of the Sky Sports Football channel.

Digital agency Organic, which believes in Digital for Good, has announced that it is partnering with Cybersmile to rebrand Stop Cyberbullying Day for 2020.

Channel 4 has announced that Lexus will be the sponsor of its live coverage of the rugby union summer internationals from 10 August, thanks to a deal negotiated by 4Sales and The&Partnership.

Marin Software, which provides digital marketing software for performance-driven advertisers and agencies, said e-commerce spending continues to rise with marketers increasingly embracing paid social.

Californian wine brand Böen has partnered with London-based tech marketing firm SharpEnd to launch so-called near-field communication technology in its wine bottles.

Look&Book

Holiday operator easyJet is rolling out its interactive photo search app to Android, to help more holidaymakers find the right trip.

Posterscope, the London-based out of home and location marketing specialist, has appointed Claire Kimber to the newly created role of Group Innovation Director.

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