Marketing & Tech News

At Prolific London, we cover all the essential news and updates surrounding mid-market marketing and technology. Join us for the most cutting-edge news regarding new appointments, fundraising rounds, digital developments, high-profile campaigns and much more, all from the heart of London.

Shop Direct, has launched a targeted, dynamic, digital out-of-home (DOOH) advertising campaign as part of Very.co.uk’s Black Friday promotion.

ITV has commissioned a new documentary that give viewers a view into the world of one of the world's most luxurious hotels, The Savoy in London.

A new report by global marketing communications agency Allison+Partners has revealed that, despite the rise in data driven marketing, many are struggling to get the maximum out of their data.

Britain’s newest charity The Spag Bol Project has launched with a mission to help tackle the growing problem of homelessness while also aiming to cut food waste.

London marketing agency The&Partnership has been appointed Creative Agency of Record for NatWest bank in a deal worth £35m.

Troubled WPP agency Grey London said it has "parted ways" with Creative Chairman, Adrian Rossi, less than a yer after he joined the firm with great fanfare.

Steel Warriors, the charity that melts down knives taken off of London's streets and recycles the steel to build outdoor gyms has appointed London agency Lucky Generals to build its brand and drive further funding.

According to research from games retailer Liberty Games UK, most creative sector workers in the UK earn less than the national average.

Actor Richard E Grant has thanked eagle-eyed Vodafone Automotive employee, George Taylor, for helping him find his stolen car.

New research from the DMA shows that 94% of marketers believe a more focused education on data regulations, and how to apply them would be beneficial for the next generation of marketers.

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