Marketing & Tech News

At Prolific London, we cover all the essential news and updates surrounding mid-market marketing and technology. Join us for the most cutting-edge news regarding new appointments, fundraising rounds, digital developments, high-profile campaigns and much more, all from the heart of London.

Amid coronavirus chaos, Billion Dollar Boy has launched BDB TV, an "influencer-powered" production company designed to counter the lockdown-induced production problems.

The Lucre Group has added to its portfolio of property clients HYELM, a not-for-profit landlord hoping to address the shortage of affordable housing for young people working in the city.

The app, which is the brainchild of freelance PR professional Sarah Paterson, is designed to help communications freelancers become more visible to businesses who need PR support.

The fast-food chain claimed that the 'Rebel Whopper' was suitable for vegans and vegetarians but the Advertising Standards Authority determined otherwise.

The move comes amid growing scrutiny of how China is using the pandemic to grow its influence in English-language media.

Strategic brand agency Designhouse has revealed its recent rebrand for the global software company Accuity, which provides data products which optimise payments pathways and reduce risk.

A joint initiative between the UK and European space agencies is making available £2.6 million in funding for a number of projects that can support NHS England as it copes with coronavirus.

Prior to joining Octopus Group, Tom worked for 10 years at The Marketing Practice.

Vodafone's youth-focused network Voxi has created a new ad for social, TV and VOD created entirely remotely, facilitated by Ogilvy UK and The Mill.

The findings come from analysis by Verity, the company’s machine learning-based content analysis and brand safety engine.

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