Marketing & Tech News

At Prolific London, we cover all the essential news and updates surrounding mid-market marketing and technology. Join us for the most cutting-edge news regarding new appointments, fundraising rounds, digital developments, high-profile campaigns and much more, all from the heart of London.

The share of ad spend accounted for by digital advertising is set to rise this year and next, according to new figures.

Tesco and McDonald's have become the first signatories to the IAB UK's new Gold Standard pledge.

More than three-quarters of UK fashion shoppers have switched, avoided, or boycotted certain brands over the last 12 months because of their environmental policies.

Customers at cocktail bar chain Be At One will soon be able to order drinks using a new augmented reality menu.

The Co-op launched its Christmas campaign last night, featuring one of the good causes its members donate to.

Cazoo, the much-hyped used car business from the man behind LoveFilm and Zoopla, launched today.

Customers of Royal Bank of Scotland and NatWest have been unable to access their online banking accounts across the UK.

HSBC and Santander have been told by the UK markets regulator to pay back millions in unauthorised overdraft fees.

The owner of the Daily Mail newspaper has announced that it has bought rival the “i” newspaper in a deal valued at £49.6m, subject to regulatory approval.

Following the successful launch of British Airways’ First Contact Resolution Programme at Heathrow last year, the airline is now rolling the programme out across every airport it operates to.

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